I was hired by iconic brand Banana Republic to elevate and direct in-store marketing. As Director of Global Windows & In-store Creative, I led the development of all marketing display, imagery, signage, and graphics for 600+ international stores. I was hands-on with typography, layout, 3-D prop construction, and creative direction to a team of designers and external vendors.
I brought innovative production techniques to the creative window displays. For the collaboration with AMC series MadMen, we created circular window frames from translucent cling material. This technique had not been done before, and became a unique and visually engaging design method to focus attention. "Mad for Mod" Art Direction was in sync with the strong '60's mood of this season's show.
Designed monogram suiting hang tag with wax seal, foil lettering, and grosgrain ribbon.
Pioneered new creative solutions for in-store branding and design, sourcing artwork and photography.
Design of in-store product feature kiosks.